Prospect to close with less stress

TSI Academy is the paid membership for B2B entrepreneurs who want to win more deals with less stress.

Get the structure, support, and proven sales frameworks to improve pipeline planning, prospecting, discovery, qualification, negotiation, and closing, without the burnout spiral.

"I walked into this session convinced that sales just wasn't for me, that I'd have to pretend to be someone I'm not. Bob saw something different in me. A researcher, someone who asks questions and genuinely wants to understand before offering anything. He introduced me to SPIN selling and it was a paradigm shift. Selling isn't about pushing a service, but about serving a need. I don't have to become a different person to sell, I just have to be exactly who I already am"

-Serinya Gjemmestad, Entrepreneur

Now includes the Deal Clarity Coach Pro web app - unlimited deal assessments & AI Sales Coaching

"I'm doing a lot of sales calls on a daily basis and I was pretty tired every night, and the weekends as well. I've discussed this topic with Bob during the premium sessions and he taught me how to divide my energy better. I've done it for a week now and I'm already more energized in the evenings. I'm really looking forward to the many future sessions and training courses!!"

-Joost Wammes, Entrepreneur

"Thank you Bob for creating this beautiful place, I couldn't be more grateful for finding this during my initial days as an independent Coach.

The clarity I walked away with was powerful."

-Deepa Choudhary, Movement & Lifestyle Coach

Community + Courses + Live Events + Practical Support

"Your mentorship has helped me grow both professionally and personally, and I’m grateful for your support. Any professional would be lucky to have you as a coach and mentor."

-Bryce Randolph, Account Executive

A premium sales membership for founders who want performance without the stress machine

TSI Academy helps tech founders build a calmer, more repeatable sales system.

Inside, you get:

  • practical sales training

  • live sales clinics and Q&A

  • real-world support on your current sales challenges

  • playbooks, templates, and frameworks you can apply right away

  • a community of founders building pipeline the right way

No hype. No pressure tactics. No burnout badge.
Just better sales execution, clearer thinking, and sustainable performance that lasts.

Courses, events, and more in the Classroom

Live B2B Sales Coaching

Live Deal Qualification Clinics


"Bob's a game changer. Bob's skills as a coach on many fronts, makes him the key ingredient of my preparation for selling, exploring new opportunities, motivation, career progression and planning."

-Chris Cains, Account Executive

What’s inside TSI Academy

Community
Connect with tech founders building pipeline and improving sales without the usual noise

Courses
Practical training on pipeline planning, LinkedIn prospecting, cold outreach, qualification, discovery, negotiation, and closing

Live Events
Join live sales clinics, Q&A sessions, and implementation-focused support

Deal Clarity Coach Pro web app

Unlimited deal assessments & AI sales coaching

Playbooks and Tools
Use templates, scorecards, scripts, and practical frameworks to sell smarter

Accountability
Stay consistent, get feedback, and keep moving on what matters most

Stress-Free Sales Performance
Build better results with less chaos, less pressure, and more clarity

"It is always a pleasure to learn from Bob! As his student in Total Sales Innovation Academy I am very luck to be able to pick Bob’s brain regularly!

I highly recommend signing up to TSI Academy and learn from Bob!"

-Botond Csurgó, Co-Founder

What founders come here to improve

  • a more qualified pipeline

  • better sales preparation and planning

  • stronger LinkedIn prospecting and outreach

  • smarter qualification with BANT and MEDDPICC

  • better discovery with SPIN and Challenger

  • calmer negotiation and closing

  • more consistency without burning out

TSI Academy is for you if:

  • you are a tech founder doing founder-led B2B sales

  • you want more structure in your sales process

  • you want better pipeline quality, not just more activity

  • you want support applying proven sales frameworks in the real world

  • you want growth without building a stress machine around your business

This is not for you if:

  • you want hype, hacks, or pressure tactics

  • you are looking for a passive course library only

  • you are not willing to apply what you learn

Join the Total Sales Innovation Academy when you are:

  • a tech founder, or

  • a B2B sales professional, or

  • a tech sales leader

Fragment of lesson

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